Google+ 25M Users & Counting

August 3rd, 2011 | by Jen |

Google is a latecomer to social networking but its new site, Google+, is growing much more rapidly than Facebook, MySpace and Twitter did in their early days, technology experts said.

While Google+ may be the fastest-growing social network ever, it remains to be seen whether it can pose a serious threat to the social networking titan Facebook, which has more than 750 million members.

Andrew Lipsman, vice-president for industry analysis at tracking firm comScore, said Google+, which was launched by the internet search and advertising giant on June 28, had 25 million unique visitors as of July 24.

During a panel discussion on Google+ hosted by Wedbush Securities yesterday, Mr Lipsman said it took other social networks much longer to reach 25 million users: 22 months for MySpace, 33 months for Twitter and 37 months for Facebook.

“Obviously, this is a very strong growth trajectory,” Mr Lipsman said. He cautioned, however, that Google ”has a really large user base it can build off” with its 1 billion users worldwide.

And it still has a “really long way to go to be competitive with Facebook”, he said.

In unveiling Google+, Google stressed the ability it gives users to separate online friends and family into different “circles”, or networks, and to share information only with members of a particular circle.

One of the criticisms of Facebook is that updates are shared with all of one’s friends unless a user has gone through a relatively complicated process to create separate Facebook groups.

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