Can MySpace Make a Comeback?
September 18th, 2009 | by Jen |MySpace LogoThis week, the social networking juggernaut MySpace (MySpace) made some sweeping changes, most notably ousting its current CEO and hiring former Facebook COO Owen Van Natta to fill the role. Is this the start of a MySpace comeback?
During 2008, MySpace held the lead in the US according to most metrics, and even while Facebook (Facebook) took first place in worldwide markets that year, MySpace held strong in the US. In 2009, however, an increasing number of stat tracking firms reported that Facebook had taken the lead in the US market, too. At this point the trend is clear: MySpace has lost momentum, while Facebook continues to speed ahead.
Is MySpace doomed to oblivion, or can it make a Rocky-like comeback? With MySpace still a leading venue for bands, could MySpace Music turn the social network into a leader in online music? We want to ask you for your opinion, but first let’s look at what’s been happening to MySpace over the last year: