KFC’s MySpace Strategy: A Lifetime Supply of Chicken
September 14th, 2009 | by Jen |KFC has put a lot of marketing muscle behind their new “Kentucky Grilled Chicken,” most notably with the free meal giveaway by Oprah. While that campaign generated enormous online buzz – some of it rather unfavorable as stores refused to honor the coupons – the chicken chain is now turning its attention to social media.
Specifically, KFC has launched a promotion on MySpaceMySpaceMySpace, where the user that submits the best video ad for the brand will both star in an upcoming TV ad campaign and receive a lifetime supply of chicken. KFC will then pick three finalists, and users will get to vote for the winner. How much is a lifetime’s supply of chicken you ask? According to Brand Republic, KFC will be on the hook for around $16,000 USD, or roughly 2,600 two-piece meals.